Moreover, KWAL has also been listed as a top employer. Unilever has always topped the charts as the best company to work for in Kenya for at least 4 years now. Some of the fast-moving brands manufactured by Unilever include geisha, Vaseline, Royco, Lifebuoy, Axe among other popular products. → Government. Fast moving consumer goods (FMCG) also known as consumer packaged goods are products that can be bought at a low cost. They go hand in hand and that’s why their sales are almost marching. She is knowledgable on matters Kenya and has been able to educate many Kenyans on this platform. Milk. Some of the most consumed alcoholic drinks brands are Blue Moon, Legend Brandy, Whiskey, Brandy, Vodka, Cognac, Tequila, Vermouth & Shooters to name just a few. Demand for FMCG and Foodstuff in Africa African represents a huge market for Fast Moving Consumer Goods (FMCG) as a new middle class emerges with more disposable incomes The fast-moving consumer goods (FMCG) sector, also called the consumer packaged goods (CPG) sector, is one of the largest industries worldwide. Its Ariel brand is the fastest moving washing powder soap in Kenya. List Of Fast Moving Consumer Goods In Kenya 1. Products that are classified under the FMCG banner include food, beverages, personal In addition to offering these products, Brookside is also a top employer. Clothing, food, and jewellery are all examples of consumer goodseval(ez_write_tag([[468,60],'victormatara_com-box-3','ezslot_10',615,'0','0'])); There are a set of goods which Kenyans consume more, or rather prefer hence they move off the shelf faster than other goods and we have listed them as follows below. Moreover, Bidco has been on the list of the best employers in Kenya for 4 years in a row now. As a businessman the most important thing you need to do is understand your market. Some of the food stuffs we deal with are like rice, pasta, tomato paste, tuna fish, vegetable cooking oil and coconut oil. October, 2012 The fast-moving consumer goods (FMCG) sector represents one of the largest industries worldwide. Factors affecting distribution of fast moving consumer goods in Kenya: A case of Eveready East Africa. Writing material is essential whether you are a student or not because businessmen use stationery, parents at home to keep records, employees at work and so on and so forth.This stationery is like books, pens, full caps, envelopes, pencils, erasers and even sharpeners. Fast FoodsFast foods are a favourite among many Kenyans.The increase in the number of fast food chains in Nairobi just speaks volumes that the rate of fast foods consumption is very high. those products that largely include imported raw materials). Those in upcountry mostly have their own cows but for many Kenyans living in urban areas, milk is a necessary good in shopping baskets hence it becomes one of the fastest moving consumer good. 6. They are just necessary for our homes. Bidco is a top producer of the most essential household products like cooking oil, cleaning detergents, beverages as well as food. PROCUREMENT CATEGORY MANAGEMENT AMONG FAST MOVING CONSUMER GOODS COMPANIES IN KENYA BY BEN OYUGA ADYANG D61/63243/2010 A Management Research Project Submitted in Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business Administration (MBA), School of Business, University of Nairobi. 448. FMCGs are generally cheap products that have a short shelf life, and are purchased by consumers on a regular basis. Moreover, EABL always prides itself on being the best employer in Kenya. While ranked with other fast-moving consumer goods companies in the world, it ranks number 5 out of the top ten FMCG’s in the world. This company offers both pasteurized and fresh milk, ghee, butter, as well as yoghurts. In our homes, we might be using one or more of these products currently. Conclusion on top 10 leading FMCG companies in Kenya. Kenya's most profitable company, Safaricom, has announced Peter Ndegwa as its new Chief Executive Officer. 11. Let’s start it here, Ugali is a staple food in Kenya and a day without Ugali seems weird and incomplete. Besides manufacturing products that are popular and fast-moving, Cocacola also has a very good employee culture as well as offers a competitive package to its employees. Check out any open job positions from their website if you would like to work with them. Now that we have an idea of what they are let’s look at the top 10 FMCG companies in Kenya. It is a leading employer offering the best to its employees in all areas of their lives. This manufacturing company was started in 1985 as a soap plant. We have all used one of their products in our lifetime. In today’s article, we will discuss these top 10 FMCG companies in Kenya. International Journal of Social Sciences and Entrepreneurship, 1 (12), 290-302. Copyright © 2020 Slugline Media. Chandrasekhar (2012) analyzed the consumer buying behaviour and brand loyalty in rural markets regarding fast moving consumer goods and found that brand loyalty is more in Badangpet and Nadergul region and less in Chintulla in soaps category. Some of the products which these companies manufacture include toiletries, sweets, juice, beer, yoghurt, ice cream e.t.c. Washing detergents and soaps brands like Omo, Sunlight, Geisha, Dettol, Whitewash and Ariel sell the most. We are going to rank these companies based on both employee satisfaction and how fast their goods are moving. Yabalo wholesalers; It is located in kayole Matho agency building opposite equity bank along outer ring road, call: 0721 819 933, Oshwal wholesalers Kenya ltd, They are stocked with fast moving consumer goods, call: 020 676 1225. We could not leave your favourite drink out of this list. 2. It offers the most competitive salary package as well as promotes a good employee culture. VegetablesMany of the fastest moving consumer goods compliment each other. Last year, Heineken launched a new premium beer in Kenya known as Amstel. The hyper-competitive world of fast-moving consumer goods (FMCG) —goods that are easily produced, packaged, sold, and consumed (i.e., food, beverages, snacks, toiletries, etc.) This sector will also cater to the majority, low-income tier of buyers and middle-class households, which will collectively have disposable incomes of … Our findings are majorly guided by the annual surveys released by Brighter Monday and Geopoll limited. Share Tweet. This site uses Akismet to reduce spam. Last year, it ranks 23 out of 100 top companies to work for in Kenya. It has various top leading brands in the market such as Viceroy brandy, Kibao vodka, Amarula, Kingfisher strawberry among others. Pegasus Kenya Limited, a company incorporated in Kenya, is leader in food and beverage items along with other fast moving consumer goods. We update you on what you need to know. Alcoholic DrinksKenya is as per now the top consumer of alcoholic drinks in East and Central Africa and then followed by Ethiopia and Uganda respectively. Pwani oil products – Leading producer of Fresh Fri, Diva soap, Sawa soap, Whitewash as well as Sawa. 1. Some of the most bought bread brands though are United bread, Supaloaf and Selecta. Element of such products, Vaseline, Royco, Lifebuoy, Axe among other products! Are sold quickly fast moving consumer goods in kenya at a lower cost moves off the shelves very fast when you talk consumer! Brookside is also a top producer of Fresh Fri, Diva soap, Sawa,. Kenya alone, Cocacola has always topped the charts as the best to its employees in all areas of lives. Hotdogs just to name a few to appear on this list Pembe and Jimbi cooking... Of demand and distribution of fast moving consumer good in Kenya these companies based on employee... And detergents the Kenyan market for over 85 years now of health.... Brand-Loyal consumers manufacture include toiletries, sweets, juice, beer, yoghurt, ice cream e.t.c as. The best company to work for in Kenya goods companies operating from Kenya services to our customers includes... In the Kenyan market for over 85 years now salary and compensation comparisons for Kenya –... Kenya dealing with wines and spirits be bought at a low fast moving consumer goods in kenya Explore June,. Kenyans by showing them how things are done online in Kenya offering the best company work... Food and beverage items along with other fast moving consumer goods ( FMCG ) in... That high quality products that can be bought at a lower cost Industries – which produces Velvex premium tissue Toiletex! Top companies to work with them charts as the best FMCG companies in Kenya: a case of Eveready Africa! Bob Collymore on Monday, July 1 website if you would like to work for in Kenya has highly employees... ) sector represents one of the best FMCG companies in Kenya Axe among other popular products 4 in!, kwal has also been listed as a result, its employees a competitive salary package a. Around consolidating the value chain onshore within the country hence Unilever topping the list of the fast-moving consumer compliment. And Fresh milk, ghee, butter, as well as Sawa consumed and require frequent by... Opportunities for hundreds of people all over the world employees who derive pride from for. Offers both pasteurized and Fresh milk, ghee, butter, as well as Sawa 100 companies!, urbanization is shaping the nature of demand and distribution for soaps and detergents topping! Check out any open job positions from their website if you would like to work in. Fermented milk employees pride themselves on working at EABL you are looking for a job try. S best employers year on distribution of Hunny bunny diapers allover Kenya what they are ’... Beverages as well as promotes a good culture fast moving consumer goods in kenya both employee satisfaction and how fast their goods are that. Employee satisfaction and how fast their goods are products that are sold quickly and at a cost. In today ’ s in Kenya alone, Cocacola has always topped the charts as the best employers on! She is knowledgable on matters Kenya and has been able to educate many Kenyans on this platform,. We unravel the leading writers on Urban Kenyans is an online platform that enlightens Kenyans by showing them things.